Yarra Pools
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Property Development
Branding the transformation of a Melbourne icon
Inspired by successful urban river swimming projects globally and here at home, Yarra Pools is a community-led proposal to re-introduce recreation and water-play to the lower Yarra and, in doing so, to transform an under used section of the iconic river’s northern bank into a thriving community facility.
The Creative
The new Yarra Pools brandmark.
Yarra Pools brand launch – branded swimming cap giveaway.
Yarra Pools brand launch – project render posters.
A detail render of the Yarra Pools architectural concept.