Royal Melbourne Show


Royal Melbourne Show Campaign

There are some strong emotions attached to The Royal Melbourne Show when viewed through the prism of our own childhood or through witnessing the joy of our own children cuddling a little goat or waddling towards the train station laden with show bags. The show is a unique experience. It was unique way back when your parents took you. It is unique when you take your kids. And it is still unique now. It’s an experience which stays with you forever. The huge bulls. The sideshows. The cute rabbits. The funny dog owners. The rides. The colour, lights and movement.

The Creative

Concept & Development: OMG!Creative; Written: Peter Murphy / OMG!Creative; Directed: Tim Haynes, Produced: OMG!Creative
Royal Melbourne Show: Pre-Show Miniguide – internal pages (event map)
Royal Melbourne Show: event posters – outdoor
Royal Melbourne Show: Facebook Canvas – target market: foodies
Royal Melbourne Show: Herald Sun TruSkin – Landing Page Takeover