Australian Research Data Commons

Branding a national research icon

To do 21st century research, you need 21st century infrastructure. The ARDC is an Australian government incentive providing transformational investment in Australian eResearch infrastructure. It provides our universities, research institutions and all those engaged in research enterprises with the tools to build the future and achieve tangible outcomes. The ARDC encompasses the mindset that embraces the next big challenge. Our challenge was to create a new transformational brand from the ground up, for the brand seeking to redefine the Australian research community.