Australian Research Data Commons
Branding a national research icon
To do 21st century research, you need 21st century infrastructure. The ARDC is an Australian government incentive providing transformational investment in Australian eResearch infrastructure. It provides our universities, research institutions and all those engaged in research enterprises with the tools to build the future and achieve tangible outcomes. The ARDC encompasses the mindset that embraces the next big challenge. Our challenge was to create a new transformational brand from the ground up, for the brand seeking to redefine the Australian research community.
The Brief
Build a brand and digital communications for a research leader that is aiming to take on the technology challenges that face the whole Australian research ecosystem. Every Australian Researcher utilises ARDC technology. Important research influences almost every part of our lives including health, culture, technology, sustainability and wildlife.Solution
The research sector is filled with brands that use common tropes of national imagery. If you have a symbol for Australia, some indigenous dots, a swirl or two, a colour palate of our natural landscape and a straight and technical tone of voice that only academia can understand, it’s likely your organisation is a research brand. The ARDC is for the benefit of all Australians. We built a bright, open and futuristic brand mark combined with progressive design, colour and an easy to understand approachable personality. The Australian Research Data Commons is for all of us.Outcome
The ARDC was launched late in 2018 to the Australian government, research community and university sector. The organisation is now well recognised throughout the research community and a leading influencer for change in the sector.The Creative
ARDC brandmark.
ARDC brand video.
ARDC bespoke brand image & brand headline.
ARDC website.
ARDC brand stationery design.
ARDC brand guidelines.
The Numbers
Total Leads
New likes
on main Federation University Facebook page as residual.
Different Countries
%
More efficient than targeted cost per lead
Reach on Facebook
The campaign exceeded all targets set.
(As of 31st January 2018)
What else?
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Contact Us
OMG! Creative
Level 2, 10 Queens Road*
Melbourne Victoria 3004
03 9654 0532
hello@omgcreative.com.au
*Entry via 10 Queens Lane
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