Overcoming the Fruit People

How it started

Apple had a head start with government departments and agencies in the mobile device and wearables categories. Our partnership with Samsung is focused on establishing why the ecosystem of Samsung technologies is a smarter choice for government applications.

Samsung’s global asset library is youth and consumer focused. Very little of it applies to the very specific government applications. So we had to create original creative materials for Department, Defence, Public Safety, Education and Healthcare. With a limited budget we had to create an entire new suite of brand creative. This work is showcased to Ministers, Colonels, Chief Health Officers, CTOs of many government agencies. We used AI, motion graphics, 3D rendering, retouching with original creative to generate the work.

How its going
Well that’s classified of course. What we can say, there’s plenty of zeros attached to the total sales of Samsung to government.