Bloom Hearing Australia
Sounds Worth Hearing
People want to remain active and get the best out of life. They don’t want to be isolated by any of their senses. Maintaining good hearing is fundamental to this.
There are a number of lifestyle factors that can cause one’s hearing to degenerate early (exposure to cold water, loud environments, headphones etc). For most people, the onset of slow degenerative hearing loss may commence at approximately 55 to 60 years of age.
The loss is usually so slow that it’s not noticeable. Regular testing can help individuals stay on top of their hearing health. For those who are developing a significant level of hearing loss, modern hearing aids are virtually impossible to see and are a simple and smart way to stay connected.
Problem
Hearing loss creeps up on you. The world slowly becomes more difficult to hear. So people ‘put off’ hearing tests until it’s too late.
Certain situations may be worse than others, like social gatherings with lots of layers of noise.
There is a stigma associated with deafness and hearing aids. However, the new devices can’t really be seen. In reality, being the person who can’t communicate is potentially more of an issue.
Staying connected to the world is important for your health and wellbeing. Not being able to communicate can lead to isolation. Isolation can lead to many other health problems.
Solution
We built the ‘sounds worth hearing’ campaign which highlighted the positive side of staying connected to the world via hearing. The campaign ran across all traditional and digital channels.
Outcome
The campaign was so successful that it has been used by Bloom across the world, including New Zealand and many countries in Europe.
The Creative
Campaign imagery.
Campaign press advertising.
Campaign TVC frames.
The Numbers
Total Leads
New likes
Different Countries
%
More efficient than targeted cost per lead
Reach on Facebook
The campaign exceeded all targets set.
What else?
Contact Us
OMG! Creative
Level 2, 10 Queens Road*
Melbourne Victoria 3004
03 9654 0532
hello@omgcreative.com.au
*Entry via 10 Queens Lane
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