Monash Law Inbound CX

Using Inbound CX to increase student numbers

A Monash Law JD is one of the more prestigious courses at the university. It’s also one of the most expensive and a large financial and time commitment for prospective students. For a student to choose Monash as their partner for their legal journey, certain aspects of the Monash Law experience needed to be highlighted. Students should be shown how Monash Law people continue to influence the thought leadership of critical topics that affect our lives. They should be excited by the calibre of who will teach them. And they should be able to picture what their life might be like during and after they study.

Monash University Faculty of Law JD

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Every year Monash Law receive a healthy number of applicants for the Juris Doctor (JD) from domestic and international students. The Monash Law faculty briefed OMG to help bring to life key aspects of the JD study opportunity to convince more high quality applicants to accept their offer if successful.


OMG worked with the Monash Law Faculty and eSolutions to build and inbound customer experience for JD applicants to inspire more student numbers. The CX experience managed by Salesforce Marketing Cloud includes multiple streams of thought leadership content, how-to videos and helpful updates so students can stay informed with their application status.


Specific details are below. Student numbers in 2018 are 27.6% up YoY. Click here to see some of the content.

The Creative

Monash Law people continue to influence the big conversations that shape our lives and society. These stories are examples of Monash Law’s ongoing contribution to thought leadership.
Monash Law teaching staff are consistent contributors to public debate and popular media. This content brings to life the personality of three wonderful voices on the Monash Law Faculty teaching staff.

The Numbers


Increase of offers accepted (compared to previous campaigns)


Higher than industry average click-through rate


Total offers accepted within the first 10 days of campaign



Higher than industry average open rate

times average that prospects opened each piece of content

Source: The Monash University tracking in Salesforce Marketing Cloud

What else?

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