Monash Law Inbound CX
Using Inbound CX to increase student numbers
Monash University Faculty of Law JD
ProblemEvery year Monash Law receive a healthy number of applicants for the Juris Doctor (JD) from domestic and international students. The Monash Law faculty briefed OMG to help bring to life key aspects of the JD study opportunity to convince more high quality applicants to accept their offer if successful.
SolutionOMG worked with the Monash Law Faculty and eSolutions to build and inbound customer experience for JD applicants to inspire more student numbers. The CX experience managed by Salesforce Marketing Cloud includes multiple streams of thought leadership content, how-to videos and helpful updates so students can stay informed with their application status.
Increase of offers accepted (compared to previous campaigns)
Higher than industry average click-through rate
Total offers accepted within the first 10 days of campaign
Higher than industry average open rate
times average that prospects opened each piece of content
Level 2, 10 Queens Road*
Melbourne Victoria 3004
03 9654 0532
*Entry via 10 Queens Lane
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