Auto Industry

How to add millions to the bottom line: Better Class of Oil Campaign

How getting your brand positioning right adds to your bottom line. Penrite was well known to car enthusiasts but largely unappreciated by the majority of car owners. Although the previous advertising line reflected the passion of the family it didnt’ define their unique point of difference. OMG! Creative identified Penrite’s point of difference in the market and created a superior positioning to separate them from the competition. Campaigns were executed across TV, Radio, Print and digital.

The Creative

The new branding generated for Penrite.

Print and packaging design.