Welcome to the upgrade:

Transforming a global brand in 6 months.

Praemium is a market leading Managed Accounts platform. Their investment platform technology takes highly complex and time-consuming processes and simplifies them.

Praemium was the first company to pioneer a true integrated Managed Accounts platform in Australia. Crafted in collaboration with leading financial professionals, they ensure that their clients get all the functionality that they need. An integrated Managed Accounts platform that can support all clients, great and small.

Praemium’s ingenuity and unique functionality gives financial advisors an Upgrade to the service that they provide their clients.

The Brief

For many years, wealth management financial institutions have loved looking at screens, pointing at screens and showing others screens. Add every shade of blue in the swatch book and you have a category of indistinguishable brands. Praemium is one of four leading new breed FinTech platforms for financial advisors in Australia. While they have the leading technology, their brand had become a tired, category generic marketing platform which didn’t reflect any of the exciting work that is happening at the company.


After running our proprietary transformation workshop with senior management, Praemium bought into a bold vision for their brand. Everything including tone of voice, colours, imagery and design was to be the antithesis of the corporate sameness that’s doled out by financial institutions.


Call it evolution. Call it revolution. The fact is, the financial advice industry is changing fast. And Praemium have built the benchmark platform for the next generation of financial advisors and investors. Now, they look like a world leading company. Since the launch in early February their market capitalisation has increased by $36 Million. Web traffic 2000% increase.   

The Creative

Praemium branding redesign.

Praemium hero image photography.

Praemium brand creative.

Praemium brand video.

Praemium campaign landing page.

Praemium Managed Accounts brochure.

Praemium brand guidelines.

Praemium brand stationery design.

Praemium rebranding employee communication document.

The Numbers

Total Leads

New likes

on main Federation University Facebook page as residual.

Different Countries


More efficient than targeted cost per lead

Reach on Facebook

The campaign exceeded all targets set.

(As of 31st January 2018)

What else?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean elit turpis, aliquam in pharetra at, sodales eget mi. Morbi eget scelerisque neque. Quisque imperdiet massa ut purus posuere mollis. Pellentesque tincidunt sapien ut lobortis suscipit. Praesent vel ligula eget diam efficitur dapibus. Pellentesque eget tellus sed nisi sollicitudin porttitor non nec quam. Aliquam viverra tellus at dictum ullamcorper. Praesent purus justo, elementum in malesuada sit amet, pharetra at mauris. In condimentum nisl et velit maximus, dapibus fermentum sapien egestas. Ut commodo lacus justo, non interdum augue interdum sit amet. Proin eu dolor eget elit facilisis bibendum. Morbi convallis odio erat. Sed laoreet enim sit amet blandit blandit. Etiam sit amet dolor vitae est tristique ullamcorper sit amet eu lacus. Fusce et pharetra tortor.

Contact Us

OMG! Creative

Level 2, 10 Queens Road*
Melbourne Victoria 3004

03 9654 0532

*Entry via 10 Queens Lane

Not sure who to turn to? We'll make sure your enquiry gets to the right OMGer. Leave us a message and your details and we'll get back to you with magic sparkles at the ready. If you'd like to join the OMG! team submit your details in our careers form.