Praemium
Welcome to the upgrade:
Transforming a global brand in 6 months.
Praemium is a market leading Managed Accounts platform. Their investment platform technology takes highly complex and time-consuming processes and simplifies them.
Praemium was the first company to pioneer a true integrated Managed Accounts platform in Australia. Crafted in collaboration with leading financial professionals, they ensure that their clients get all the functionality that they need. An integrated Managed Accounts platform that can support all clients, great and small.
Praemium’s ingenuity and unique functionality gives financial advisors an Upgrade to the service that they provide their clients.
The Brief
For many years, wealth management financial institutions have loved looking at screens, pointing at screens and showing others screens. Add every shade of blue in the swatch book and you have a category of indistinguishable brands. Praemium is one of four leading new breed FinTech platforms for financial advisors in Australia. While they have the leading technology, their brand had become a tired, category generic marketing platform which didn’t reflect any of the exciting work that is happening at the company.
Solution
After running our proprietary transformation workshop with senior management, Praemium bought into a bold vision for their brand. Everything including tone of voice, colours, imagery and design was to be the antithesis of the corporate sameness that’s doled out by financial institutions.
Outcome
Call it evolution. Call it revolution. The fact is, the financial advice industry is changing fast. And Praemium have built the benchmark platform for the next generation of financial advisors and investors. Now, they look like a world leading company. Since the launch in early February their market capitalisation has increased by $36 Million. Web traffic 2000% increase.
The Creative
Praemium branding redesign.
Praemium hero image photography.
Praemium brand creative.
Praemium brand video.
Praemium campaign landing page.
Praemium Managed Accounts brochure.
Praemium brand guidelines.
Praemium brand stationery design.
Praemium rebranding employee communication document.
The Numbers
Total Leads
New likes
Different Countries
%
More efficient than targeted cost per lead
Reach on Facebook
The campaign exceeded all targets set.
What else?
Contact Us
OMG! Creative
Level 2, 10 Queens Road*
Melbourne Victoria 3004
03 9654 0532
hello@omgcreative.com.au
*Entry via 10 Queens Lane
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