Helping Australia’s Fastest Growing Brand
How it started
In 2021 Network Seven purchased long-standing regional partner PRIME7. PRIME7 dominates the free-2-air landscape in regional Australia by willing the ratings with figures evn far more dominant the Network Seven’s leading metro figures.
PRIME7 had become a network that served big business who wanted the market outside of Melbourne, Sydney and Perth. It’s actually very cost effective to buy TV in regional markets. Brands can access huge geographic areas with large populations for $1000-3000 per month. People just assume TV is expensive. With smaller and smaller regional teams, it was OMG’s role to find a new way to SMEs to engage with TV.
So we built Prime Time For Growth. An education, TV media and TV production online space that enables SMEs to learn about TV, DIY a campaign or choose the DIFM option.