Selling Out a Debut Music Event

01.
The Brief

Revival is a brand new music event, reviving the anthems of the 90’s and 00’s in a sunset-drenched debut beachfront event, with A-list DJ’s bringing the nostalgic party vibes to life.

As a debut event, we needed to establish a brand, and gain enough engagement and awareness to sell sufficient tickets to launch, with the economy of a startup budget. Our solution was clean branding, and an economical digital-only footprint for awareness, promotion, and ticket sales.

The result? Not only did the event sell sufficient tickets to launch, pre-sale tickets completely sold out, with extra capacity added to meet demand and further ticket sales, making this debut a certified dancefloor hit.

revival.melbourne Imagery
revival.melbourne Imagery
revival.melbourne Imagery
revival.melbourne Imagery
revival.melbourne Imagery
revival.melbourne Imagery
revival.melbourne Imagery
revival.melbourne Imagery
revival.melbourne Imagery
revival.melbourne Imagery
revival.melbourne Imagery
revival.melbourne Imagery
revival.melbourne Imagery
revival.melbourne Imagery
02.
Brand outcome

Debut event completely sold out

Early sell out purely on presales

Sales promoted via digital only strategy

Extra capacity added to event to meet demand