Selling Out a Debut Music Event
The Brief
Revival is a brand new music event, reviving the anthems of the 90’s and 00’s in a sunset-drenched debut beachfront event, with A-list DJ’s bringing the nostalgic party vibes to life.
As a debut event, we needed to establish a brand, and gain enough engagement and awareness to sell sufficient tickets to launch, with the economy of a startup budget. Our solution was clean branding, and an economical digital-only footprint for awareness, promotion, and ticket sales.
The result? Not only did the event sell sufficient tickets to launch, pre-sale tickets completely sold out, with extra capacity added to meet demand and further ticket sales, making this debut a certified dancefloor hit.
Brand outcome
Debut event completely sold out
Early sell out purely on presales
Sales promoted via digital only strategy
Extra capacity added to event to meet demand