Epworth Recruitment

Employee Value Proposition Recruitment Marketing

Epworth Nurse Recruitment and Staff Retention

The Epworth Careers website is designed to house all common content (strategic vision video – A New Day) and persona specific inbound journeys to connect and engage with internal & external staff prospects.

Persona specific lead generation campaigns drove leads to the website for EOI and specific role application. Each content journey was specialised by persona workflow. Traditional advertising was used to communicate the newsworthy nature of the employment opportunity and it’s benefits to the community.

The Creative

A sample of the EVP photography. The photo journalistic style captures the focus of each nurse in a moment of truth.

Art Direction: Tim Haynes Writer: Peter Murphy Photography: Adrian Lander

Epworth Recruitment Website