Epworth Medical Imaging

How to grow Healthcare startup with digital.

In 2016 we launched a healthcare startup for Epworth HealthCare. It’s fair to say its not a startup anymore with 5 sites and a thriving business supporting patients, GPs and specialists with the medical imaging service and process they deserve.


Epworth HealthCare decided to launch a new medical imaging offer. Imaging technology is continuing to be integrated further into the processes of diagnosis and treatment of patients. Therefore, Epworth want to ensure that they have the best people using the best machines for patient care.


So OMG developed a distinctly different Epworth Medical Imaging brand and creative campaign that used the technology itself to bring key messages to life in the campaign. The campaign includes B2B and B2C campaign channels and tactics.


Epworth Medical Imaging is a startup service and now commands a significant proportion of the imaging market in Melbourne and Geelong. The service continues to grow rapidly with extraordinary returns per dollar invested. Many of the creative pieces have been some of the highest engaged posts in digital media for the Epworth brand. Content has also attracted significant new orders from medical practices, traditionally a tough channel to influence.

The Creative

Some medical imaging reports are urgent and carry a high level of anxiety for the patient. Doctors and patients want to know results as fast as possible. Urgent Epworth Medical Imaging reports are delivered within 90-minutes.
Medical imaging is serious business. That’s why there’s lots of little things Epworth Medical Imaging do to make the process the best it can be for the patient. The best equipment for accuracy. Same day appointments and results 7 days a week. Friendly staff and bulk billing available.
In between a heartbeat. The Toshiba Imaging machine when utilised for cardiac scanning can deliver 640 x 1mm slices of a 3D object in under a second. Literally in between heart beats when the heart is still. This extraordinarily detailed render of the heart can be utilised for more accurate diagnosis and treatment planning.
Delivering detail of a beautiful mind. The human brain is an extraordinarily complex structure. The same imaging technology used for accurate heart scanning also deliverers incredibly detailed images of the brain. The best thing since sliced brain.

The Numbers





Page Growth directly attributed to creative

Post Engagement

GPs/specialists recruited

What else?

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Contact Us

OMG! Creative

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Melbourne Victoria 3004

03 9654 0532

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