Royal Melbourne Show

Royal Melbourne Show Campaign

There are some strong emotions attached to The Royal Melbourne Show when viewed through the prism of our own childhood or through witnessing the joy of our own children cuddling a little goat or waddling towards the train station laden with show bags. The show is a unique experience. It was unique way back when your parents took you. It is unique when you take your kids. And it is still unique now. It’s an experience which stays with you forever. The huge bulls. The sideshows. The cute rabbits. The funny dog owners. The rides. The colour, lights and movement.

We strongly believe that there is a meaningful essence to what the show is all about. It offers unforgettable experiences for all sorts of people, in all sorts of ways. Hence our theme of Unforgettable. 

 

Problem

The Show has been Melbourne’s largest community event for over 160 years. OMG was asked to come up with a creative expression and campaign that could define The Royal Melbourne Show for past and new generations.

Solution

There is a truism for the Royal Melbourne Show. Every person who has grown up in Melbourne has a vivid childhood memory about The Show.

Outcome

Our 2017 campaign is underway. Stay tuned for the outcome.

The Creative

Concept & Development: OMG!Creative; Written: Peter Murphy / OMG!Creative; Directed: Tim Haynes / Anton Blajer, Produced: OMG!Creative

What else?

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Contact Us

OMG! Creative

Level 3, 180 Flinders Street
Melbourne Victoria 3000

03 9654 0532
hello@omgcreative.com.au

Not sure who to turn to? We'll make sure your enquiry gets to the right OMGer. Leave us a message and your details and we'll get back to you with magic sparkles at the ready. If you'd like to join the OMG! team submit your details in our careers form.