Royal Melbourne Show
Royal Melbourne Show Campaign
ProblemThe Show has been Melbourne’s largest community event for over 160 years. OMG was asked to come up with a creative expression and campaign that could define The Royal Melbourne Show for past and new generations.
There is a truism for the Royal Melbourne Show. Every person who has grown up in Melbourne has a vivid childhood memory about The Show.
OutcomeAttendance to the Royal Melbourne Show has received steady growth across a range of target demographics YoY. The 2017 campaign achieved 30% growth in online pre-sales YoY, with a further 10% growth YoY in 2018.
Level 2, 10 Queens Road*
Melbourne Victoria 3004
03 9654 0532
*Entry via 10 Queens Lane
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