Monash Law Inbound CX

Using Inbound CX to increase student numbers

A Monash Law JD is one of the more prestigious courses at the university. It’s also one of the most expensive and a large financial and time commitment for prospective students. For a student to choose Monash as their partner for their legal journey, certain aspects of the Monash Law experience needed to be highlighted. Students should be shown how Monash Law people continue to influence the thought leadership of critical topics that affect our lives. They should be excited by the calibre of who will teach them. And they should be able to picture what their life might be like during and after they study.

Monash University Faculty of Law JD

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum imperdiet volutpat ipsum, ut scelerisque enim ultrices eget. Fusce blandit maximus ipsum, rhoncus egestas ex lobortis id. Phasellus in neque lorem. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer in felis tincidunt, scelerisque velit at, viverra felis. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Nunc nisi urna, hendrerit et est nec, consectetur laoreet justo. Nulla varius, ex sed dapibus tincidunt, sem dui feugiat lectus, et facilisis est neque ac metus. Ut ut mollis nisl, non dignissim sem. Etiam faucibus tortor orci, id euismod mauris consectetur vel. Phasellus eleifend massa vulputate dui pulvinar, non molestie turpis volutpat. Quisque nisl ligula, volutpat sagittis orci id, sagittis malesuada tellus.

Problem

Every year Monash Law receive a healthy number of applicants for the Juris Doctor (JD) from domestic and international students. The Monash Law faculty briefed OMG to help bring to life key aspects of the JD study opportunity to convince more high quality applicants to accept their offer if successful.

Solution

OMG worked with the Monash Law Faculty and eSolutions to build and inbound customer experience for JD applicants to inspire more student numbers. The CX experience managed by Salesforce Marketing Cloud includes multiple streams of thought leadership content, how-to videos and helpful updates so students can stay informed with their application status.

Outcome

Specific details are below. Student numbers in 2018 are 27.6% up YoY.

Click here to see some of the content.

The Creative

Monash Law people continue to influence the big conversations that shape our lives and society. These stories are examples of Monash Law’s ongoing contribution to thought leadership.

Monash Law teaching staff are consistent contributors to public debate and popular media. This content brings to life the personality of three wonderful voices on the Monash Law Faculty teaching staff.

The Numbers

%

Increase of offers accepted (compared to previous campaigns)

%

Higher than industry average click-through rate

%

Total offers accepted within the first 10 days of campaign

unsubscribes

%

Higher than industry average open rate

times average that prospects opened each piece of content

Source: The Monash University tracking in Salesforce Marketing Cloud

What else?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean elit turpis, aliquam in pharetra at, sodales eget mi. Morbi eget scelerisque neque. Quisque imperdiet massa ut purus posuere mollis. Pellentesque tincidunt sapien ut lobortis suscipit. Praesent vel ligula eget diam efficitur dapibus. Pellentesque eget tellus sed nisi sollicitudin porttitor non nec quam. Aliquam viverra tellus at dictum ullamcorper. Praesent purus justo, elementum in malesuada sit amet, pharetra at mauris. In condimentum nisl et velit maximus, dapibus fermentum sapien egestas. Ut commodo lacus justo, non interdum augue interdum sit amet. Proin eu dolor eget elit facilisis bibendum. Morbi convallis odio erat. Sed laoreet enim sit amet blandit blandit. Etiam sit amet dolor vitae est tristique ullamcorper sit amet eu lacus. Fusce et pharetra tortor.

Contact Us

OMG! Creative

Level 3, 180 Flinders Street
Melbourne Victoria 3000

03 9654 0532
hello@omgcreative.com.au

Not sure who to turn to? We'll make sure your enquiry gets to the right OMGer. Leave us a message and your details and we'll get back to you with magic sparkles at the ready. If you'd like to join the OMG! team submit your details in our careers form.