Melbourne Dental Clinic

Lead Generation Campaign: July 2018 – Current

Whether it’s the patient or the dentist, there’s a perfect smile on every dental clinic’s branding. The Melbourne Dental Clinic (MDC) is staffed by graduate students and postgraduate students from the Melbourne Dental School, guided and closely supervised by the Melbourne Dental School staff. It’s a more cost effective way for the general public to access the next generation of Australia’s leading dentists and dental specialists.

Problem

The healthcare market is cluttered in terms of communication with every dental care provider focusing on the perfect smile. OMG was briefed to develop a campaign that would break the clutter and allow Melbourne Dental Clinic to stand out.

Solution

We developed the ‘Teeth for Life’ campaign highlighting the importance of taking action to stay on top of oral health. The campaign was promoted online as a lead generation campaign aimed at increasing the number of bookings online. We also developed street posters that were displayed in key areas in and around the city.

Outcome

With MDC there’s no need to put off looking after your dental health. Hence the creative that shows a range of creatures and tools being rendered ineffective without teeth. The campaign has only just launched, and already the clinic is booked out for weeks in advance.

The Creative

Facebook creative various.

Facebook carousel creative.

Melbourne Dental Clinic “No Teeth, No Good” Street Poster creative

Melbourne Dental Clinic “No Teeth, No Good” Street Poster creative

Melbourne Dental Clinic “No Teeth, No Good” Street Poster creative in-situ.

Melbourne Dental Clinic “No Teeth, No Good” Street Poster creative in-situ – alternate.

Landing Page slider creative

Melbourne Dental Clinic “No Teeth, No Good” campaign landing page creative in-situ.

Mobile creative in-situ.

The Numbers

Total Leads

New likes

on main Federation University Facebook page as residual.

Different Countries

%

More efficient than targeted cost per lead

Reach on Facebook

The campaign exceeded all targets set.

(As of 31st January 2018)

What else?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean elit turpis, aliquam in pharetra at, sodales eget mi. Morbi eget scelerisque neque. Quisque imperdiet massa ut purus posuere mollis. Pellentesque tincidunt sapien ut lobortis suscipit. Praesent vel ligula eget diam efficitur dapibus. Pellentesque eget tellus sed nisi sollicitudin porttitor non nec quam. Aliquam viverra tellus at dictum ullamcorper. Praesent purus justo, elementum in malesuada sit amet, pharetra at mauris. In condimentum nisl et velit maximus, dapibus fermentum sapien egestas. Ut commodo lacus justo, non interdum augue interdum sit amet. Proin eu dolor eget elit facilisis bibendum. Morbi convallis odio erat. Sed laoreet enim sit amet blandit blandit. Etiam sit amet dolor vitae est tristique ullamcorper sit amet eu lacus. Fusce et pharetra tortor.

Contact Us

OMG! Creative

Level 2, 10 Queens Road*
Melbourne Victoria 3004

03 9654 0532
hello@omgcreative.com.au

*Entry via 10 Queens Lane

Not sure who to turn to? We'll make sure your enquiry gets to the right OMGer. Leave us a message and your details and we'll get back to you with magic sparkles at the ready. If you'd like to join the OMG! team submit your details in our careers form.