Federation University Brisbane

Lead Generation Campaign: July 2017 – Jan 2018

Market a new university offer with a relatively small budget to literally millions of people across many countries.

Problem

Federation University opened a brand new campus in Brisbane in 2018, primarily focussed on international students travelling to Australia for their studies. OMG was briefed to build a lead generation campaign for this new university offer with a relatively small budget. The target audience is literally millions of people across many countries.

Solution

OMG worked closely with Federation University in Ballarat to gain a better insight into the new offering and build up an inbound marketing map for each course. Through this process an awareness model was established to capture leads through social and digital media, which in turn created a nurturing process through which leads could be better informed about all aspects of the university and their desired course.

Outcome

Federation University was able to establish a new database of prospective students and increase overall visibility of the new campus and course offering. This campaign is still live and being optimised. More specific details are detailed below.

The Creative

Facebook creative various.

Facebook carousel creative.

Facebook carousel creative.

Facebook canvas feed ad, canvas creative in-situ.

CX nurture email creative various.

CX nurture email creative in-situ.

Landing page creative.

Landing page creative in-situ.

Landing page creative mobile.

Landing page creative.

Landing page creative in-situ.

Landing page creative mobile.

Landing page creative.

Landing page creative in-situ.

Landing page creative mobile.

Landing page creative.

Landing page creative in-situ.

Landing page creative mobile.

Timeline carousel creative.

The Numbers

Total Leads

New likes

on main Federation University Facebook page as residual.

Different Countries

%

More efficient than targeted cost per lead

Reach on Facebook

The campaign exceeded all targets set.

(As of 31st January 2018)

What else?

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Contact Us

OMG! Creative

Level 2, 10 Queens Road*
Melbourne Victoria 3004

03 9654 0532
hello@omgcreative.com.au

*Entry via 10 Queens Lane

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