Epworth Medical Imaging
How to grow Healthcare startup with digital.
ProblemEpworth HealthCare decided to launch a new medical imaging offer. Imaging technology is continuing to be integrated further into the processes of diagnosis and treatment of patients. Therefore, Epworth want to ensure that they have the best people using the best machines for patient care.
SolutionSo OMG developed a distinctly different Epworth Medical Imaging brand and creative campaign that used the technology itself to bring key messages to life in the campaign. The campaign includes B2B and B2C campaign channels and tactics.
OutcomeEpworth Medical Imaging is a startup service and now commands a significant proportion of the imaging market in Melbourne and Geelong. The service continues to grow rapidly with extraordinary returns per dollar invested. Many of the creative pieces have been some of the highest engaged posts in digital media for the Epworth brand. Content has also attracted significant new orders from medical practices, traditionally a tough channel to influence.
Page Growth directly attributed to creative
Level 2, 10 Queens Road*
Melbourne Victoria 3004
03 9654 0532
*Entry via 10 Queens Lane
Not sure who to turn to? We'll make sure your enquiry gets to the right OMGer. Leave us a message and your details and we'll get back to you with magic sparkles at the ready. If you'd like to join the OMG! team submit your details in our careers form.