EPA VictoriaHow to protect the environment with integrated marketing
Witnessed A Drive By Campaign
ProblemLimited awareness of the issue meant reporting of litter being thrown from cars to EPA Victoria was low. Fine income was down and, importantly, the environment was being affected by poor behaviour.
SolutionTo communicate that littering is against the law, not just a bad habit, and that offenders will be fined. We created an anti-crime message ‘Witnessed a Drive-By’ with a call to action – YOU FIND ‘EM, WE’LL FINE ‘EM.
Outcome20.1% increase in reports and 37.8% increase in people registering for reporting.
Level 2, 10 Queens Road*
Melbourne Victoria 3004
03 9654 0532
*Entry via 10 Queens Lane
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